By Ryan M. Hoffman | 2016-11-03
Why Should I Make My Website Mobile Friendly?
Practically everyone is on a mobile phone now. As of 2016 there are 2.1 billion smartphone users. Even more impressive is more than 3 out of 4 people would choose to search the internet on their phone over a desktop computer even if they had easy access to a desktop computer. Why? It’s faster and easier. I have an old Moto X from 2013, the original one. It is 3 years old, and I don’t even know how it’s still alive. But it is still quicker for me to search on that old phone than to log into my desktop computer, even if I’m in the same room as my computer. I can say “OK Google” and then ask it a question and get an answer without ever pulling it out of my pocket. People are impatient. If your site takes more than a few seconds to load they will not wait. If it loads and is a full desktop site on a tiny 5 inch screen they will almost definitely leave. Who wants to zoom in to make text readable then have to slide all around the screen to try to read each sentence? Not me…
I said all that to say this: if you haven’t updated your website to make it mobile friendly you are most likely losing customers. Google have created a great tool to test if your site is mobile friendly. Just go here and enter your url.
But what if it says your site is not mobile friendly?
How Can I Make My Website Mobile Friendly?
The good news is it is easier than ever to make a mobile website. There are dozens of frameworks available that can be used to make a beautiful desktop site that scales perfectly onto smaller screens. One of the most popular is Bootstrap. If you have the technical knowledge you can migrate an entire smaller website in just a day or two. But what if you don’t have the technical knowledge? It’s time to start thinking about hiring a web developer. I know what you’re probably thinking: that sounds Expensive. And it can be if you don’t do your homework first. But it can also be one of the best investments you can make in this mobile driven world.
Freelancing is gaining more and more popularity each year, and there are some very talented people out there who freelance full time. I began freelancing in my spare time, and I love it. You can hire a freelancer to either update or completely rebuild your website and it will be mobile friendly from the ground up.
If you think it is time to redo your website and aren’t sure where to start, please feel free to contact me. I do freelance web design and development and I would love to work with you on your next project.
If you are looking for more resources on optimizing your site I recommend checking out Google’s page on this topic. They cover it very well and even have tutorials if you want to tackle it yourself.
If you enjoyed this post, please check back later for more thoughts. I post new content weekly. Until then you can follow me on twitter @hoffmanryan1 and medium @rmhcompanies for other non-tech related content.